Why Your Website is Not Converting: Key Tips for Interior Designers (with video)
As an interior designer, you likely have hundreds, if not thousands, of people viewing your website through various channels like Google, social media, or your business card. But if those visits aren't converting to customers, the effort you put into driving that traffic is essentially wasted. Let's explore why this might be happening and how you can turn things around.
If you’d prefer to watch instead, then here’s our YouTube video
Here’s a quick peek at a recent launch for an incredible interior design studio, based in LA.
Recent Project
ATWATER INC STUDIO
An award winning, boutique interior design studio
The Importance of Conversion
Conversion means turning website visitors into actual clients or customers. You could have thousands of people visiting your website, but if none of them become clients, your website isn't doing its job. It’s crucial that your website strategy aligns with your business goals and allows you to concentrate on what you do best—design work—while the technology takes care of itself.
Tips and Tricks to Optimize Your Website
In this blog, I'll be sharing tips and tricks to help you create an awesome website for your interior design service. A well-designed website works for you, not the other way around.
Key Elements to Consider:
Show Your Unique Niche Clearly: When visitors land on your website, they should immediately understand what sets you apart in the interior design world.
Showcase Your Portfolio: Highlight your best projects through beautiful photographs and client testimonials.
Make It Easy to Contact You: A seamless, easy-to-find contact process is vital.
Ensuring these elements are in place can make a world of difference.
The Three-Minute Rule
Research shows that visitors spend an average of just three minutes on a website. Within that time, they must visit your homepage, portfolio, and contact page—and ultimately sign up for the services you offer. Your website isn't meant to showcase every single project or award. Instead, it's there to entice people to get in touch with you.
Remember: Your website’s goal is to get people OFF the website and INTO a conversation with you. After three minutes, if you haven’t hooked them, they’re likely to visit a competitor.
We’ve created the Interior Designer’s Portfolio Checklist!
DOWNLOAD FOR FREE!
Simplifying Your Website Structure
Interior designers often overcomplicate their websites. Here’s a streamlined approach:
Homepage: Clearly define your niche.
Portfolio Page: Showcase your best work.
Contact Page: Ensure visitors can easily get in touch.
You can include a Services page if necessary, but try to keep these main pages prominent. Additional pages, like a blog, can go in the footer.
Design for Desktop
The majority of your viewers—80% to 90%—are likely to view your website on a desktop rather than a mobile device. This makes sense as they are often professionals needing to see your work in high resolution. Therefore, use a landscape (16:9) ratio for images and avoid vertical formats to ensure that your photographs look their best on larger screens.
Less is More
It’s tempting to showcase all your projects, but focus only on the highest quality images of your best 8 to 12 projects. This streamlined approach ensures that your website remains uncluttered and highlights your top work, grabbing potential clients' attention right away.
Proven Benefits of a Streamlined Website
From our experience at Original Box Web Design Studio, clients who optimized their websites using these minimalist strategies saw a tenfold increase in conversions. Conversion rates jumped from 1% to 5-10%, proving that less truly is more.
To Conclude
Ultimately, you want to focus on your talents as an interior designer and let the tech handle itself. Overcomplicating things won’t benefit you or your visitors. Adopting a "less is more" approach can greatly enhance your website's effectiveness.