As a coach, your website is an essential tool that allows you to communicate with clients, build your brand, and showcase your achievements. If you're looking for an easy-to-use platform to build your website, Squarespace is the perfect option to consider. Squarespace is a popular website builder known for its user-friendly interface and simplified design tools, making it ideal for small business owners, creatives, and coaches.

In this post, we'll guide you through the essential steps to create a professional Squarespace website for coaches. From selecting the right template for you, to customizing your pages. Read on to learn everything you need to know so you can create a compelling and user-friendly website.

Choosing the Right Squarespace Template:

If you opt for a do-it-yourself website and you have little time, then the first step in creating a professional site for yourself is to select a template that suits your needs. Squarespace provides plenty of templates specifically designed for coaches. You can choose from a range of different styles and formats, including one-page layouts or multi-page designs. When deciding on a template, consider your brand's personality and message, and ensure it offers the features you need, like appointment scheduling or e-commerce integrations.

However, do bear in mind that all Squarespace templates have the same features as each other, and so add ons, or removing certain features at a later stage is totally possible!

Customizing Pages and Layouts:

Once you've selected your template, it's time to customize the pages and create a consistent layout throughout your site. The key to crafting an impressive Squarespace website is consistency in your design.

Ensure that your website reflects your brand style, font selection, and color scheme so that you can stand out from your competition. Your website also needs to be optimised for both mobile and desktop devices.

The new editor, Fluid Engine, allows you to easily optimise your design for mobile view. Squarespace will prompt you to do this every time you make a change to your page.

If you face challenges customizing your template, Squarespace offers 24/7 customer support services to assist you.

Website Content:

Insightful, engaging, and informative content makes a significant difference in your site's engagement and value. When building your Squarespace website, focus on creating high-quality content that resonates with potential clients and drives conversions.

Highlight your skills, achievements, services, and accomplishments with clarity to ensure visitors immediately understand your value proposition.

Include past client testimonials to show your credibility and reinforce your brand message.

Integrating Marketing Tools:

Once your Squarespace website is in place, it's vital to integrate marketing tools to support lead generation and nurturing.

Consider integrating contact forms, social media links, email capture forms (newsletter block), and chatbots to keep visitors engaged and help you build an online presence. Since Squarespace is an all-in-one platform, it allows for easy integration with popular marketing tools like MailChimp, Hubspot, and Google Analytics.

Search Engine Optimisation (SEO):

Give your Homepage a SEO Title & Meta Description. This is your opportunity to implement the right keywords for your business, and allows your website to be ranked (in search engines) for the keywords most relevant to what you do.

The URL Slugs should also be named the relevant page names too, and keep these relatively short. For example, your About page can be www.originalbox.co/about or, www.originalbox.co/about-us.

An example of a poor URL Slug is www.originalbox.co/4657392hfbsj5769

Continuous Optimization and Maintenance:

Your Squarespace website should evolve alongside your business. Ensure that the website stays up-to-date and reflects your brand's latest developments.

You can absolutely make edits to your Squarespace website, on your own. This platform is not like WordPress where you have to hire a developer to do this, and have to wait weeks for customisations to be made.

Use Squarespace's Analytics insights to see what pages and content are performing well. This way, you can continue optimizing the website's content, structure, or features to improve general performance and keep a strong online presence.

Squarespace websites offer flexibility, quality, and affordability in website creation and design. A compelling, well-designed website can make all the difference in generating leads, converting sales, and building your business networks.

Use this guide to create a Squarespace website that showcases your brand's strengths, communicates your values, resonates with visitors and converts sales. Remember to integrate the tools and strategies we have highlighted to ensure your website is successful and continues to grow with your business.

Squarespace Website Examples For Coaches

Coach: Chani Thompson

Website: https://chanithompson.com/

Coach: Beth Woodward

Website: https://www.equinoxcreativ.com/

Coach: Christiana Serle

Website: https://www.christianaserle.com/