There are many simple hacks you can use on your Squarespace website in order to help you save time in your business, and make your website work for you, and not the other way around. 

We’re going to run through a few for you in this blog post (psst .. with blog posts being one of those great time saving hacks).

Pretty much the main concept of a minimalist website strategy is to ensure your website becomes as self-sufficient as possible, and on Squarespace there are some very helpful blocks you can use to save yourself time and money.

Squarespace Blocks

Acuity Scheduling Block

This is a fantastic scheduling tool, which your customers and clients can use to see your real time availability, and book themselves into your calendar. They can also use Acuity to pay online, receive confirmation, reschedule or cancel their own appointment. 

Acuity can be synced up with your Google or Outlook calendar, and automatically block out times where you aren’t available. You can also set your hours each day and each week, and this will set your availability into the scheduling tool. 

This type of scheduling method is great for service based businesses such as for yoga/dance studios, games facilities, classes and booking calls.

If you factor in how many minutes in the day this might save you, but even if just 1 hour a day to eliminate this admin task, then that’s an extra hour spent on actually doing that productive thing in your business!

Contact Form block

This is one that we love. We use the form block in order to get our awesome visitors to get in touch with us! 

But there is a strategy behind designing a good form. This is because you will only get answers as good as your questions. So make them effective in gathering the right information from your clients.

For example, when it came to designing our own contact form, we made sure that the questions were in line with our website goals. The questions we include encourage clients to think about their own website goals, and for them to name by when they would like a website (a deadline to work with is always useful!).

You can use form blocks for various other things. They can be used for data gathering from your site visitors, for example to validate if an idea is good or not (e.g. when you’re building courses, packages, templates for your audience). Or use it to set surveys. 

You can build a survey on your website (not linked to the main navigation), and redirect those who have subscribed to your email list (from platforms like ConvertKit), to complete the survey. Once it's set you can keep using this survey (it’ll keep doing the work for you in the background) to collect data from your email list, as you wish! 

Text block

The text block is sooo versatile and can be used to communicate so much with your audience.

• Communicate your tagline on your homepage

• Differentiate yourself from the rest of your industry 

• Include a FAQs section, answering the most burning client questions

• Include your working process

Saving you time on typing this out in lengthy emails, or taking ages in explaining this verbally to your audience later.

Button block

The button block is great for attaching links and files to your website. One of the BIGGEST advantages of the button block is a big, bold and captivating CTA (of course)!

The button is also a good method of attaching a PDF document, which ultimately saves you time on sending this out manually, especially if you have a large audience!

Blog Posts

Blog posts are also a great way to communicate many things to your audience. We use blog posts to talk a lot about our minimalist website design strategy and why this is hugely beneficial for every business's online strategy. 

You can also use blog posts to discuss the following:

• FAQs related to your business

• Your business processes

• The people behind the business

• The reasons and ‘whys’ behind your business

• The strategies in your business

• The latest topics and/or strategies in your industry

If you have a YouTube channel, you can write a blog post related to your videos, as well as post the videos to your blog post. This in turn creates another source of traffic to your YouTube channel!

Initially they can take quite a bit of time in writing out, but once posted, and if done strategically (using the best keywords according to analytics), blog posts can become a great passive means of traffic to your website, and so great for SEO.