Guide To Designing A High-End Portfolio Page for Your Interior Design Website (with video)
Your website is more than just a collection of pages; it’s the cover of a book that introduces your business to potential clients. Much like a book cover, your website must captivate and entice visitors to delve deeper within 3 minutes. Today, we’ll focus on what we consider the most crucial page of an interior design website: the Portfolio page!
Why the Portfolio Page Matters Most?
You might think the home page, services page, or team page is the most important. However, it’s the portfolio page that truly converts visitors into leads and clients. Think of your website as a cheeseburger (sorry for this analogy if you’re not a fan of cheeseburgers): the home page and other sections are the buns and cheese, but the portfolio is the patty – the main attraction.
Visitors land on your home page, glimpse your niche and some standout projects, and then navigate to your portfolio. If they’re impressed, they’ll carry on to your contact page. This journey should take no longer than 3 minutes.
If you’d prefer to watch instead, then here’s our YouTube video
Here’s a quick peek at a recent launch for an incredible interior design studio, based in LA.
Recent Project
ATWATER INC STUDIO
An award winning, boutique interior design studio
Crafting an Effective Portfolio Page
Many interior designers (and also photographers, etc) make the mistake of cramming every project they’ve ever completed into their portfolio. Instead, focus on quality over quantity! Here’s how to create a portfolio that attracts your ideal clients:
1. Showcase Only the Best Work
Even if you have only one project that’s exceptionally well-photographed, feature just that. Stunning imagery is key to attracting your target audience. A single high-quality project is better than multiple mediocre (or worse, poor) ones.
2. Optimal Number of Projects
Aim to display 6-8 projects. This range provides enough variety to appeal to different tastes while maintaining focus. At most, you can include up to 20 projects, but be cautious not to overwhelm your potential leads or customers.
3. High-Quality Photos
Each project should have between 7 to 12 top-notch photos. The quality of these images must shine through to captivate potential clients, especially if you’re targeting a high-end market.
We’ve created the Interior Designer’s Portfolio Checklist!
DOWNLOAD FOR FREE!
4. Design for Desktop
While mobile optimization is important, as an interior designer, your primary audience seeking high-end interior design services, will likely use desktops or laptops to look for your services. Ensure your images are in a 16:9 landscape ratio for the best viewing experience on larger screens.
5. Clear Call to Action
Every portfolio page should end with a strong call to action. Whether it’s “Book a Consultation” or “Get in Touch,” always guide your visitors towards contacting you.
A Minimalist Approach
At Original Box Co, we advocate for a minimalist website strategy. The goal is to attract potential clients quickly and direct them to your contact page. Other elements are secondary.
Simplicity is Key
Keep your portfolio page simple and well-organized, showcasing beautiful images without unnecessary frills. This simplicity ensures a seamless user experience, encouraging visitors to take the desired action.
Effective User Journey
Guide visitors smoothly from the portfolio page to the contact page. A clear user journey is essential to converting website visitors into clients.
To Conclude
An effective interior design portfolio page is all about quality over quantity. Display your best work, use high-quality photos, optimize for desktop viewing, and include clear calls to action. This approach will entice visitors within 3 minutes, guiding them from the home page to the contact page efficiently.
For a checklist which summarises all the above points, download our free guide from the link below. If you’re ready to elevate your web presence, contact us for bespoke web design services.