4 Online tools to help you create compelling content for your business
We use a few online tools which we absolutely love, which help us create content for our website and YouTube channel. These four chosen tools just make our lives that much easier, and enable us to use our time efficiently, so that we’re able to consistently produce valuable content for our audience and clients.
We went through quite a bit of debating between each other, over whether or not we should use some of these because of the taboo that still exists over simplifying. Many tools which use artificial intelligence, or improve ease of use, usually get a lot of non-acceptance from a lot of people!
However, we’re here to tell you that you don’t have to be ashamed of using such tools (yes, they're just tools) and resources which are being made available to you, only to improve your process & efficiency for creating!
Because why? Well, life is busy. It also leaves no more room for excuses, so get creating for your business!
4 Online tools we love
The following resources are able to be used by anyone, and not just professional designers. You can use these tools as enhancers to your content, and by all means you’re still creating something very unique to you.
The following online tools do get a lot of hate, often followed with the ‘real designers don’t use ….’. But we say, each to their own, and if that statement were correct then I think that would rule out about 80% of all professional designers.
Create Compelling Content With These Tools
SquareKicker
This is the first one we want to talk about! SquareKicker has quite honestly been a revolutionary extension to our Squarespace sites, because it has seriously reduced the number of lines of CSS (cascading style sheets) code we have to use on client websites.
This is a design extension which you can access via your Squarespace website, and it enables you to create interesting and beautifully unique designs on your site, which you otherwise wouldn't be able to replicate without custom CSS.
We have always said that you do not need to code to create a beautiful Squarespace website. That’s always been the beauty of this platform. It's great for small businesses and entrepreneurs, who are waayyy too busy to start learning code and then actually implementing it. But, if you want to take your design to the next level, SquareKicker NOW allows you to do this (& no extra time to learn code needed).
SquareKicker is a paid option, but they have different pricing plans and you can choose based on how many websites you need it for.
Having an extension like this now means that non-designers (by this we mean those who don’t professionally design websites) too can create epic websites with a lot more ease.
Canva
Canva has been an absolute blessing in our lives. It is a very easy to use design tool, and also because of how quickly you can create many many many things for digital marketing.
Once again, Canva also enables our clients to produce graphics and photo layouts for their website, social media posts and reels, YouTube thumbnails, presentations, documents, whiteboards, business cards, and so much more! Plus, you can also edit entire videos!
It doesn’t replace resources like Adobe Illustrator. You can think of Adobe Illustrator as the industry standard program for professionals, and Canva as the simpler design tool for all.
Jasper
Jasper has been an absolute game changer. It’s a copywriting tool which uses artificial intelligence to produce great content for a variety of different uses.
What do we use it for?:
Improve social media captions
Create YouTube video titles which grasp our audience’s attention
Improve our video scripts (check out our YouTube shorts!)
Write compelling email subject lines
Why? Because the above is time consuming, but very very important to our business. And so a tool such as Jasper helps to create something in half the time and is captivating at the same time.
You can use Jasper for a heck load more! Now, there are some things which I refuse to hand over (I wouldn’t even outsource to another human), such as our blog posts. These are just too personal to us & our own brand’s tone of voice. However you can use Jasper how you see fit for your business.
Descript
Descript is just superb! It’s a new audio & video editing software, and it’s cloud based. This means no more manually saving and backing up files!
As the website tagline makes clear, if you can edit a word document, you can edit audio and videos on Descript. Why is this so? It takes videos and audio files, and transcribes them, and this is what you’re editing.
Another incredible feature is the overdubbing facility! Say you’ve forgotten to include some words in your video, have made a mistake, or would just like to add something in. Descript allows you to go in and type what you need to, and this dubs it into your video using your chosen & recorded voice.
It truly makes our video editing life so much easier, as we’re also now a LOT more active on YouTube, creating everything from tutorials to motivational videos (channel link here). It actually makes us WANT to edit.
So there you have it! Four online tools that can help make your content more compelling and unique. These are just a few of the many options available, so don’t be afraid to experiment until you find the ones that work best for you.
What tips do you have for creating great content? Let us know in the comments below!
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